Scot Powers
Director @ Al-Anon Family Groups | Driving Awareness and Engagement
- Role
- Director of Communications & Community Awareness at Al-Anon Family Group Headquarters, Inc
- Location
- Chesapeake, VA, US
- LinkedIn followers
- 500 followers
About Scot Powers
A leading contributor to digital strategy for brands such as Ford Motor Company, The Sharper Image, and Jimmy Johns.These digital strategies included web content, online marketing campaigns using email, search, social and mobile. I\'ve earned my Masters of Integrated Marketing Communications. My approach to digital strategy is to provide a unified digital message all across all promotional channels with highly targeted customer-centric messaging to strengthen the brand image while improving the ROI.Specialties: Online marketing strategy, planning, implementation and analytics. Email, Social Media, Search, SEO.
Experience
Director of Communications & Community Awareness
Al-Anon Family Group Headquarters, Inc
Mar 2023 — Present · Virginia Beach, VA, US
Education
American InterContinental University
BBA
2005 — 2006
Eastern Michigan University
MS
2007 — 2009
Skills
- Leadership
- Web Analytics
- Cross-Functional Team Leadership
- User Experience
- Content Strategy
- Integrated Marketing
- Marketing Strategy
- Interactive Marketing
- Direct Marketing
- Program Management
- Marketing
- Social Media Marketing
- Conversion Optimization
- Powerpoint
- Microsoft Excel
- Operations Management
- Sem
- Multi-Channel Marketing
- Marketing Management
- Email Marketing
- Google Webmaster Tools
- Agile Methodologies
- Management
- Organic Search
- Website Development
- Google Analytics
- Strategy
- E-Commerce
- Strategic Planning
- Google Adwords
- Digital Marketing
- Search
- Business Process Improvement
- Planning
- Web Development
- SEO
- Mobile Devices
- Digital Strategy
- Online Marketing
- Affiliate Marketing
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