Scot Northern

About Scot Northern

My work sits at the intersection of executive strategy and customer outcomes. As a Senior Manager, Global Industry & Solutions Customer Advocate at ServiceNow, I partner with enterprise leaders to design engagement strategies that connect ServiceNow\'s platform capabilities to real business transformation.I focus on the \"so what\" behind the technology: helping C-suite executives see not just what ServiceNow can do, but what it means for their industry, their operations, and their ability to compete.I came up through a decade of ServiceNow architecture, administration, and development, with certifications in CSA, CAD, and Professional Scrum, and a background in organizational psychology and management information systems. That foundation shapes how I think about every engagement: ground it in how people work, what the business needs, and where the platform can deliver the most value.

Experience

1. Global Industry & Solutions Customer Advocate Sr Manager

   ServiceNow

   Aug 2025 — Present · Portland, OR, US

   The ServiceNow Customer Advocate Sr. Manager acts as a strategic architect for executive customer engagement, designing systematic approaches that transform customer relationships into strategic partnerships. This is accomplished by curating targeted executive interactions, optimizing engagement processes, and building scalable customer advocacy programs that drive measurable wallet share growth across Global organizations- Partner with Executive Practitioners to elevate C-suite engagements by curating the right portfolio of customers, partners, and events to maximize revenue impact and strategic relationship development- Optimize customer engagement processes end-to-end through comprehensive briefing preparation, materials creation, meeting facilitation, and systematic follow-up execution- Deepen strategic relationships by developing proactive engagement strategies and nurturing campaigns that position ServiceNow as an indispensable strategic advisor- Guide executive-level special projects aimed at scaling customer engagement capabilities, codifying best practices, and building systematic approaches to executive presence across all industries- Develop key metrics and analyze engagement data to continuously optimize impact, measuring relationship health, business outcomes, and engagement effectiveness- Create and execute events engagement strategies by securing high-value speaking opportunities and establishing amplification approaches through social media, content, and enablement- Collaborate with cross-functional teams to ensure integrated customer advocacy approaches and maximum reach for executive engagement initiatives- Transform customer interactions into measurable business growth by connecting executive relationships directly to platform expansion opportunities.

Education

• Bradley University

  BS, Industrial and Organizational Psychology

  1992 — 1997

• University of South Florida

  BS, Management Information Systems

  1998 — 1999