Scot Chandler
- Role
- Director of Optimization at Colibri Group
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Scot Chandler
I have 20+ years of multi-industry experience in digital marketing and digital…
Experience
Director of Optimization
Mar 2023 — Present
Managing and mentoring a CRO team working with 30+ brands in the Colibri Group portfolio. Developing and maintaining a CRO center of excellence that is responsible for maximizing revenue, visitor engagement and KPI\'s across the entire customer journey.
Education
California State University, Fresno
Bachelor of Science - BS, Finance
Skills
- Salesforce.com
- Advertising
- Demand Generation
- Management
- Market Planning
- Customer Acquisition
- Multivariate Testing
- Email Marketing
- Consumer Marketing
- Sem
- Strategic Partnerships
- Product Marketing
- Outbound Marketing
- Enterprise Software
- Search Engine Optimization (SEO)
- E-Commerce
- Go-to-Market Strategy
- Google Adwords
- Multi-Channel Marketing
- Omniture
- Analytics
- Product Management
- Lead Generation
- Start-Ups
- SEO
- Cross-Functional Team Leadership
- Online Advertising
- Product Launch
- Marketing Strategy
- Sales
- Program Management
- Online Marketing
- Sales Enablement
- Web Analytics
- Product Development
- Market Launch
- Web Strategy
- Marketing
- Saas
- Competitive Analysis
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