Scot Olson

About Scot Olson

Passion is the word that best describes me. I have a passion for my wife and family, for my community, for the arts, and for my work at Les Olson Company. That passion motivates me to be the best I can be at these things. I work hard, I\'m constantly learning, and I take time for the thing that matters the very most to me, and that thing is people. Relationship building is my favorite, and strongest skill. My Grandfather, who founded Les Olson Company said,\"People are important! Treat them that way.\" Not only do I think that\'s great advice, but I live by his council. People are important, so I try to always treat them as though they are.

Experience

1. Director of Marketing

   Les Olson IT

   Jan 2016 — Present · Salt Lake City, UT, US

   My role at Les Olson Company as the Director of marketing encompasses many aspects. Below is a list of my responsibilities: I Work with the top management of Les Olson Company on marketing policies, objectives, and initiatives for the company to develop the Marketing plan each year. I Maintain the Marketing Budget and constantly evaluate the effectiveness of the marketing spend for the company. I oversee Digital Advertising including Social Media, Contest and Promotions, TV Advertising, Radio Advertising, Sports Marketing Partnerships, Email Campaigns, Direct Mail Campaigns, Open Houses, Sales Collateral, Press Releases, Website Direction, and Web Leads. I oversee the Marketing Department at Les Olson Company and the Marketing Department\'s team members. In addition, I work with the local business community as a representative of Les Olson Company and maintain relationships with business and community leaders on behalf of Les Olson Company. Some examples include membership in Corp Alliance, A board position with the South Salt Chamber, and a board position with IHC\'s Amicus Foundation. Networking with marketing partners, business groups, and manufacturers are some strengths I have. Managing my team is another one of my strengths. Marketing strategy and negotiation are also some of my strengths. I have used these skills and relationships developed over many years to benefit Les Olson Company by saving time and money through negotiation, building bridges in the business community, serving on boards and councils, and providing guidance in developing marketing strategies that help Les Olson Company achieve growth and profitability. My role in Marketing for Les Olson Company has been an ongoing one for several years. Even before I was an official member of the Marketing Department at Les Olson Company I would assist the Marketing Department on projects and negotiations all while still maintaining my role as the Graphics Products Manager.

Education

• Brigham Young University - Idaho

  Fine Art / Illustration

  1992 — 1994