Sabrina Lopes
Co-founder & Creative Director @MWD Creative Agency
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WORK HISTORY
Co-founder & Creative Director @MWD Creative Agency
Toronto, ON, CA
EDUCATION
Ryerson University
BDes, Minor in Marketing, Fashion Communication
University of Calgary
Communications
Digital Marketing Institute
CDMP AMA, Digital Marketing
ABOUT SABRINA LOPES
I am a highly creative strategist with strong beliefs in the benefits of collaborative work. With over a decade of experience in experiential marketing and art direction for global Fortune 500 companies, my passion is to bring an idea from concept to production. With a proven track record of driving 360 global campaigns by identifying key opportunities and raising brand awareness through creative innovation, collaboration, art direction, and production, no detail is too small when it comes to storytelling and brand identity. I have a passion for big ideas and working with my team to execute brand vision with exemplary aesthetic, compelling stories, and attention to detail. With experience supporting the creative and production side of the world\'s leading cosmetics brand and developing projects from global influencer events, pop-ups, photo and video production, celebrity appearances, fashion shows, masterclasses, and opening numbers. MY EXPERTISE Creative Direction Experiential Marketing Event conceptualization + Execution Photo & Video Production Influencer Mailers Art Direction Project Management Co 360 strategy Digital and Social Media Strategy Collaborations Research + Development Global Procurement + Production + Packaging Promotional content + Gifts with Purchase
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