Filippo Scolaro Lodovichi
Sales & Commercial Operations Senior Manager, Central Italy @Philip Morris International
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WORK HISTORY
Sales & Commercial Operations Senior Manager, Central Italy @Philip Morris International
Roma, IT
Context & Scope:Appointed to lead Sales and Commercial Operations for Central Italy, one of the largest regions in Europe in terms of turnover and volumes.The role covers full commercial regional responsibility across all categories, including smoke-free products (IQOS, Bonds, VEEV, ZYN) and the conventional cigarette portfolio (Marlboro, Chesterfield, Diana, L&M, etc.), with the objective of driving sustainable growth while accelerating the transition of adult smokers toward smoke-free alternatives. Lead a team of 110+ people across GTM, Area Leaders and field sales teams operating throughout Central Italy.Role & Accountability:End-to-end responsibility for regional commercial strategy, execution and performance. Ownership of territorial strategies, commercial priorities and regional P&L, with accountability for results across all categories and channels.Key Responsibilities & Actions:• Define and execute the integrated commercial strategy for Central Italy across smoke-free and combustible products;• Lead go-to-market, territorial deployment and execution excellence through Area Leaders and field force;• Drive business performance across categories while accelerating portfolio transformation toward smoke-free products;• Ensure strong alignment between strategy, execution and people capabilities at regional level;• Govern commercial priorities, resource allocation and performance management across the region;• Work closely with marketing, retail, supply chain and corporate functions to deliver consistent execution;• Actively contribute to talent development and leadership pipeline building within the commercial organization
EDUCATION
University of California, Berkeley
Visiting International Student, International Peace & Conflict Resolution
北京市第八中学 Beijing No. 8 High School
Cultural Exchange Program - Beijing, China, 2008, International Exchange Student
Carleton University
Master of Science (MSc) in International Affairs, Carleton's Norman Paterson School of International Affairs (NPSIA)
Luiss Guido Carli University
(B.A.) Political Science and Government Bachelor’s degree, Political Science and Government
Luiss Guido Carli University
(MA) International Relations Master’s Degree Program, International Relations
SKILLS
ABOUT FILIPPO SCOLARO LODOVICHI
Senior marketing and commercial leader with experience in building, scaling and transforming FMCG businesses across highly regulated environments. My career has developed across multiple dimensions of the business - from government and regulatory affairs to brand building, retail, sales and full commercial operations - with the common thread of market ownership and execution at scale. I have worked across different geographies, including Italy, Spain and international contexts, leading complex organizations and cross-functional teams. I have contributed to the creation of entirely new product categories, from defining the regulatory and fiscal frameworks to launching and scaling premium brands through experiential marketing, community engagement and retail ecosystems. More recently, I have held full responsibility for large, market-sized commercial regions, managing multi-category portfolios and leading organizations of over 100 people across go-to-market, field sales and commercial operations. I am particularly motivated by transformation challenges: scaling growth in complex environments, accelerating category evolution and developing teams.
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