Sascha Schwabbauer
Chief Operating Officer (COO) @IMG.LY
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WORK HISTORY
Chief Operating Officer (COO) @IMG.LY
As COO at IMG.LY, I lead cross-functional teams across Finance, Sales, RevOps, Marketing, Customer Success, Data, HR, and Support to drive growth and operational excellence through data-driven strategies and process optimization.Key Achievements:Finance • Streamlined invoicing, reducing month-end closing from 30 to 10 days. • Implemented spend management tools, decreasing manual errors. • Established accurate forecasting and budgeting. • Defined consistent KPIs for transparency.Sales & RevOps • Revamped CRM usage and sales processes, improving forecasting and efficiency. • Enhanced lead qualification and deal pipelines. • Simplified commission structures, boosting motivation and revenue. • Integrated billing and databases with CRM for centralized data.Marketing & Customer Success • Onboarded teams into CRM, establishing a single source of truth. • Defined consistent KPIs and reporting processes. • Promoted collaboration between teams to align strategies. • Established customer success triggers, reducing churn and increasing upsells.Data & Analytics • Introduced a data warehouse and ETL pipelines for centralized analytics. • Ensured trusted data with transformation tools. • Developed an event metering system handling hundreds of millions of events daily. • Built dashboards for stakeholder insights.HR & Support • Improved and documented support processes. • Automated workflows, increasing efficiency and responsiveness.These initiatives enhanced operational efficiency, data accuracy, and informed decision-making, positioning IMG.LY for scalable growth.
EDUCATION
TU Dortmund University
Bachelor's Degree, Computer Science
SKILLS
ABOUT SASCHA SCHWABBAUER
COO at IMG.LY | Driving Operational Excellence through Data-Driven Strategies, Process Automation, and Cross-Functional Leadership | Passionate about Growth and Innovation
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