Liz Schultz

About Liz Schultz

I lead brand and integrated marketing initiatives that connect consumer insight, clear messaging, and disciplined execution to drive meaningful business outcomes.Over the past 8+ years, I’ve worked at the intersection of strategy, creative, and execution, leading integrated campaigns, shaping brand messaging, and directing cross-channel marketing efforts across digital, retail, and traditional channels.In my current role as Senior Brand Manager, I lead campaigns from concept through execution, manage multimillion-dollar budgets, and collaborate closely with cross-functional teams and agency partners to deliver cohesive customer experiences.I also lead mass media strategy, overseeing planning, creative alignment, and performance management across channels such as television, radio, and out-of-home.Earlier in my career, I supported national retail accounts and product launches in an agency environment, building a strong foundation in project leadership, collaboration, and translating strategy into effective marketing programs.Colleagues know me as a collaborative, calm, and solutions-oriented partner who takes ownership and keeps projects moving forward.

Experience

1. Senior Brand Manager

   Tire Discounters, Inc.

   Aug 2025 — Present · Cincinnati, OH, US

   Translate consumer research and business insights into messaging, campaign strategy, and media planning that drive measurable growth and improve marketing effectiveness- Develop and lead integrated campaigns from concept through execution, including creating messaging, creative direction, and operational processes to enable large-scale rollout across multiple departments and locations- Manage a multimillion-dollar annual brand marketing budget, optimizing media mix and channel performance to improve efficiency and ROI- Partner cross-functionally with Sales, Operations, Stores, Digital, CRM, and external agency partners to execute unified campaigns and improve customer experience across touchpoints- Lead creative development across paid and owned channels, ensuring brand consistency and alignment with strategic objectives- Direct PR strategy and local market engagement in partnership with external agencies, supporting brand reputation and community visibility- Onboarded and managed Agency of Record, improving workflows, collaboration, and media efficiency- Mentor and develop team members, including a senior specialist and design co-ops, strengthening team capability and output quality.

Education

• University of Cincinnati

  Bachelor of Business Administration - BBA, Major - Marketing, Minor - Electronic Media

  2015 — 2018

• University of Birmingham

  Marketing

Skills

• Customer Service
• Social Media
• Time Management
• Leadership
• Powerpoint
• Microsoft Office
• Public Speaking