Matt Schoepflin

About Matt Schoepflin

Email & Newsletter Marketing | Klaviyo + Beehiiv- 15+ years of experience in digital marketing for eCommerce and media brands- Specialize in Email, SMS, and Newsletter growth/monetization strategies- Klaviyo Certified | SMS Certified | Beehiiv Newsletter ExpertProven record of helping brands generate 20–40% of monthly revenue through email, and helping creators build + scale newsletters into new revenue streamsIf you run, or are starting, a direct-to-consumer brand OR you’re building a newsletter and want it to actually drive revenue, I can help.For eCommerce brands (Shopify + Klaviyo)- Full setup of all foundational flows (welcome, abandoned cart, post-purchase, winback, etc.)- Advanced segmentation + personalization to maximize lifetime value- Campaign strategy and execution with a clear, custom calendarFor newsletters (Beehiiv + growth strategy)- Launch, manage, and scale newsletters from scratch- Subscriber growth tactics (social, paid ads, boosts, cross-promotions)- Monetization strategies (sponsorships, ads, affiliate, paid memberships)- Done-for-you management so you can focus on content while I handle growth + monetizationWhether you want to scale an eCommerce brand with Klaviyo or build a profitable newsletter with Beehiiv, I bring the strategy, systems, and execution to make it happen.

Experience

1. Email Marketer Consultant Owner

   One Nine Digital

   Jul 2018 — Present

   At One Nine Digital, I help eCommerce brands and newsletter publishers turn email into their most profitable marketing channel.I specialize in Klaviyo strategy, automation flows, campaign creation, and performance optimization — whether managing execution end-to-end or consulting as a second set of eyes for in-house teams. My work focuses on increasing retention, improving deliverability, and driving sustainable revenue growth.Services include:• Klaviyo audits, automations, and campaign management• Email template design and testing• Newsletter setup and strategy consulting• Hands-on training and support via phone or videoFrom high-growth DTC brands to local publishers, I work with clients who want clear results and clean strategy — no fluff, no generic playbooks.

Education

• Lake Forest College

  Bachelor of Arts (B.A.), Communications

  2005 — 2009

Skills

• Mailchimp
• Teamwork
• Project Management
• Leadership
• Sports
• Github
• Sales
• Entrepreneurship
• Marketing Communications
• Facebook
• Marketing Strategy
• Coaching
• Social Media
• New Business Development