George W Schoenstein
CMO / VP Marketing | Corporate Narrative, Brand & GTM | Demand Gen + RevOps | AI-Enabled Growth
- Role
- Strategic Advisor at Optivara
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About George W Schoenstein
I build revenue-first marketing engines for B2B SaaS, tech, consulting, and AI companies, turning brand, product, and demand gen into a full-funnel growth system that consistently creates, converts, and expands demand.Highlights: Increased marketing-sourced pipeline contribution from single digits to 70%+, launched and scaled PLG motions (including a Microsoft Teams SaaS offer), modernized RevOps + reporting, and elevated market presence through positioning, analyst/press, and award-winning work.My focus: GTM strategy, PLG, demand generation/ABM, RevOps alignment, messaging/category narrative, AI-enabled marketing productivity, and lifecycle optimization.
Experience
Strategic Advisor
Aug 2025 — Present
Optivara is a Generative Engine Optimization (GEO) platform that quantifies and improves how brands appear across AI answer engines. I advise on positioning, partner and channel strategy, pricing, and executive-level measurement such as Generative Placement Score and sentiment, with a focus on industry-tuned models that reflect how each market is researched and evaluated, especially in higher education and B2B technology.
Education
Stockton University
Bachelor of Arts in Business, Finance Concentration
Drexel University's LeBow College of Business
Master’s in Business Administration - MBA, Marketing and Finance Focus
Skills
- Integration
- Saas
- Consulting
- Product Marketing
- Analytics
- Business Strategy
- Strategic Planning
- Strategic Partnerships
- Program Management
- Mergers
- Competitive Analysis
- Market Research
- Start-Ups
- Negotiation
- Sales
- Business Intelligence
- Data Center
- Financial Modeling
- Project Management
- Crm
- Cloud Computing
- Process Improvement
- Outsourcing
- Leadership
- Training
- Management Consulting
- New Business Development
- Analysis
- Enterprise Software
- Integrated Marketing
- Business Development
- Digital Marketing
- Cross-Functional Team Leadership
- Strategy
- Marketing Strategy
- Marketing
- Salesforce.com
- Sales Enablement
- Lead Generation
- Vendor Management
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