Jennifer Schmitt
Senior Director of Product Digital Transformation @New York & Company
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WORK HISTORY
Senior Director of Product Digital Transformation @New York & Company
Lead team of product managers that span checkout, post purchase, returns & cancellations, browse and performance metrics. Notable projects include site re-platform to Shopify Plus, UX search enhancements, and introduction of a return and exchange program. Managed third-party vendor relationships, tracked performance, and conducted regular reviews to identify opportunities for improvement.
EDUCATION
Florida Atlantic University
Bachelor of Science, Marketing and Management Information Systems
New York University
Masters of Science, Digital Marketing
SKILLS
ABOUT JENNIFER SCHMITT
I am a Digital Product Manager and E-commerce Leader with over 10 years of experience driving user experience and growth. I\'m an influential partner to cross-functional teams, vendors, and stakeholders, and a team leader with strong business acumen. I leverage data insights and user feedback to identify friction points and capitalize on opportunities. I enjoy being on a close-knit team, solving a variety of problems, and contributing to individual and organizational growth.As Director of Digital Transformation for New York & Company and Lord & Taylor, I lead the development and execution of product vision, strategy, and roadmaps. My track record includes spearheading e-commerce re-platforms, refining UI/UX elements to enhance product search and discovery, and introducing new features like pre-sale functionality and return exchange programs. In previous roles, including Director of Digital and Director of E-commerce, I\'ve led comprehensive growth initiatives, from site redesigns resulting in substantial conversion lifts to launching Lord & Taylor’s paid channels boosting revenue. Additionally, I designed customer and channel forecasting models supporting planning for all brands.Skills & Technologies:Product Management, E-commerce, Project Management, Program Management, Conversion Rate Optimization, User Experience UX/UI, Product Roadmapping, User journey mapping, Agile Methodologies, SCRUM, Digital Marketing, Search Engine Optimization (SEO), Vendor Partnerships, Data Analysis & Visualization, Stakeholder Management • A/B Testing, Google Analytics, Adobe Analytics, SQL, Tableau, Jira, XHTML, CSS, Javascript, Shopify
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