Jennifer Schmitt

About Jennifer Schmitt

I am a Digital Product Manager and E-commerce Leader with over 10 years of experience driving user experience and growth. I\'m an influential partner to cross-functional teams, vendors, and stakeholders, and a team leader with strong business acumen. I leverage data insights and user feedback to identify friction points and capitalize on opportunities. I enjoy being on a close-knit team, solving a variety of problems, and contributing to individual and organizational growth.As Director of Digital Transformation for New York & Company and Lord & Taylor, I lead the development and execution of product vision, strategy, and roadmaps. My track record includes spearheading e-commerce re-platforms, refining UI/UX elements to enhance product search and discovery, and introducing new features like pre-sale functionality and return exchange programs. In previous roles, including Director of Digital and Director of E-commerce, I\'ve led comprehensive growth initiatives, from site redesigns resulting in substantial conversion lifts to launching Lord & Taylor’s paid channels boosting revenue. Additionally, I designed customer and channel forecasting models supporting planning for all brands.Skills & Technologies:Product Management, E-commerce, Project Management, Program Management, Conversion Rate Optimization, User Experience UX/UI, Product Roadmapping, User journey mapping, Agile Methodologies, SCRUM, Digital Marketing, Search Engine Optimization (SEO), Vendor Partnerships, Data Analysis & Visualization, Stakeholder Management • A/B Testing, Google Analytics, Adobe Analytics, SQL, Tableau, Jira, XHTML, CSS, Javascript, Shopify

Experience

1. Senior Director of Product Digital Transformation

   New York & Company

   Jan 2023 — Present

   Lead team of product managers that span checkout, post purchase, returns & cancellations, browse and performance metrics. Notable projects include site re-platform to Shopify Plus, UX search enhancements, and introduction of a return and exchange program. Managed third-party vendor relationships, tracked performance, and conducted regular reviews to identify opportunities for improvement.

Education

• Florida Atlantic University

  Bachelor of Science, Marketing and Management Information Systems

  2000 — 2002

• New York University

  Masters of Science, Digital Marketing

  2008 — 2011

Skills

• Social Media Marketing
• Integrated Marketing
• Crm
• User Experience
• Mobile Technology
• Customer Acquisition
• Sem
• Multi-Channel Marketing
• Online Marketplace
• Digital Marketing
• Analytics
• Interactive Marketing
• Media Planning
• Mobile Applications
• Marketing
• Web Marketing
• Project Management
• Online Marketing
• Social Media
• SEO
• Strategy
• E-Commerce
• Email Marketing
• Agile Project Management
• Product Management
• Digital Strategy
• Website Development
• Search Engine Optimization (SEO)