Scherlyn Garney

About Scherlyn Garney

Versatile and accomplished Senior Digital Marketing Manager with a time-tested record of…

Experience

1. Senior Digital Marketing Manager

   Star Group, Lp

   Oct 2010 — Present

   Primary responsibilities include: Search Engine Marketing (SEM; PPC, Display, Retargeting), SEO, Social Media, Email Marketing, Local (Angie’s List, Yelp, Google Places, aggregators), website design/maintenance for 9+ premium brands and other smaller brands, company Intranet and webmaster functions. SEM/Advertising: Manage multiple paid search (PPC, Display, Retargeting) campaigns & online advertising for 8+ premium brands with multiple agencies. SEO/Organic Search: Manage and implement search engine optimization (SEO) strategies for all brands by rebuilding critical product & service pages, applying approved SEO methods throughout sites. Social Media: Create and manage all online profiles for Facebook, Twitter, LinkedIn, Google+, YouTube and Pinterest for 8+ brands. Provide strategic direction for posting, manage online contests and address technical issues. Email Marketing: Manage email marketing programs/platform including technical set-up, new responsive design for email templates, responsive landing page design, A/B testing. Manage resolution of all issues including high bounce rates, ISP blocks and other problems. Local: Manage “local” Internet presence & advertising for all brands which includes: Angie’s List, Yelp, Google+, feed to data aggregators and all Internet listings. Website Design & Maintenance: Manage website design, maintenance & issues with 15+ websites. Other Online: Set-up & manage Chat program on Petro website; key player on Petro ebill team; blog set-up and maintenance. Research & resolve all lead, form, website problems. Salesforce: primary Manager responsible for transitioning website forms from multiple sites/vendors into Salesforce. Intranet: Improved internal communications and collaborative capabilities by building the company intranet from the ground floor; manage the site and all content.

Education

• University of Phoenix

  Masters Degree

  1986 — 1990

• Rutgers, The State University of New Jersey-New Brunswick

  Bachelor of Arts (B.A.)

  1981 — 1985

Skills

• Customer Service
• Social Marketing
• Ppc
• Strategic Planning
• Sales
• Strategy
• E-Commerce
• Online Advertising
• Online Marketing
• Crm
• Web Analytics
• Integrated Marketing
• Email Marketing
• Web Design
• Cms
• Strategic Partnerships
• SEO
• Analytics
• Digital Media
• Interactive Marketing
• Account Management
• Marketing
• Lead Generation
• Management
• Team Building
• Marketing Strategy
• Social Media Marketing
• Sem
• Community Sites
• Social Media
• Mobile Devices
• Landing Page Optimization
• Leadership
• Inbound Marketing
• Digital Marketing
• Digital Strategy
• Entrepreneurship
• Google Analytics
• Mobile Marketing
• Web Marketing