Scherezade Contractor

About Scherezade Contractor

I am a self-driven, result-oriented Marketing & Branding professional with 7+ years of experience across different facets of Marketing with a focus on the FMCG & Retail industry who thrives on consumer learnings and analysis. I have a keen eye on brand development & communication with purpose at the heart of its stories.What I love most about my current & past roles, is the fact that I get to constantly work closely, interact and most importantly learn about \"consumers\" of different facets, their lives, needs & wants which is something I thrive on. Having built the ability to deeply understand their world and translate that into either powerful forms of communication or products that fulfill their desires is something that will forever be close to my heart.I started off my journey with a short stint in Ad sales at Media Star, where I learned a lot about managing big clients like Tanishq, Lodha etc and developing strategies to meet targets.I then moved onto something that allowed me to be closer with consumers and develop a new skillset within this large field of marketing. At Reliance Brands Ltd, I would visit the stores, speak to consumers and was able to create & customize campaigns and events relevant to different types of consumers. I even started my journey in the Digital field, where I would solely manage the brands social media accounts & its website. My journey was nothing short of memorable and heaps of learning.In order to expand my knowledge in the field of Branding, I opted to enter into the World of Big Brands at Hindustan Unilever. What I acquired from this was to widen my horizon and learn new forms of marketing. I have now successfully launched over ten 360 degree campaigns within the Hair category keeping in mind consumer needs & trends.I have been here for over 4 years now and can successfully say that I have learned on the job every day which has helped in sharpening my existing skills and at the same time enabled me to develop new ones.This journey has not only taught me how to just simply grow brands, but also grow \"purposeful\" brands across countries.Current Job: Global Asst. Brand Manager, Sunsilk South Asia

Experience

1. Brand Manager- Premium Make up

   Unilever

   Jan 2024 — Present · IN

Education

• Jai Hindu jobs

  Bachelor's Degree, Mass Media

  2011 — 2014

• H.R. College of Commerce and Economics

  Higher Secondary Certificate, Commerce

  2009 — 2011

• St. Anne's High School, Fort

  Secondary School Certificate

  1999 — 2009

Skills

• Creative Problem Solving
• Managing Events
• Event Management
• Flexible Approach
• Marketing
• Marketing Strategy
• Events Coordination
• Coordinating Events
• Customer Service
• Advertising
• Articulation
• Teamwork
• Culture Change
• Social Media
• Social Media Marketing
• Microsoft Excel
• Market Research
• Magazine Management
• Public Relations
• Marketing Communications
• Public Speaking