Mark S.

About Mark S.

Manufacturers face unique digital challenges: complex sales cycles, technical buyers who…

Experience

1. CEO and Director of Operations

   521 Web Design

   Jan 2015 — Present

   My role, as the CEO and director of operations, is to coordinate with my clients to identify the root cause of the problem or straighten out the details of the challenge they are facing. Then I guide, and for some projects, lead my team directly in order to solve these problems. I help our designers and developers convert unprofitable e-commerce businesses into thriving online stores by both redesigning the whole website (and recreating the buyer\'s journey) or by rebuilding them from scratch. I assist my marketing team in developing holistic marketing strategies for our clients (both local and national). We start with analyzing and assessing the weaknesses of the current marketing strategy (if there is one), and then revamp it to help our clients get the desired ROI. I’ve also led projects where we had to research for, ideate, design, execute, and manage marketing campaigns for our clients. For these projects, I ensure that my team and our clients’ working perfect harmony. While not a micromanager, I do tend to lend a hand to my team in various other services that our company provides, including: • Market/target audience and keyword research • WordPress website development and maintenance • WordPress plug-in development and customization • Complete SEO integrations (Google, Bing) • Facebook and Instagram campaign creation and management • Email marketing with automation and sales funnel design • E-Commerce (WordPress, Shopify, Amazon) website creation, overhauling, and maintenance • Citation building | Backlink building • Content optimization and strategy • B2B growth marketing 521 Web Design is Service Connected Disabled Owner Business

Education

• Indiana Institute of Technology

  Bachelors in Marketing- 2008, Marketing

  2006 — 2008

Skills

• Crm
• B2b
• Strategy
• New Business Development
• Market Research
• E-Commerce
• Advertising
• Business Planning
• Programming
• Brand Management
• Angel Investing
• Sales Management
• Strategic Partnerships
• Social Media
• Start-Ups
• Market Planning
• Social Media Marketing
• Sales
• Product Marketing
• Public Relations
• Direct Sales
• Business Development
• Selling
• Sales Process
• Management
• Online Marketing
• Lead Generation
• Social Networking
• Marketing Communications
• Social Entrepreneurship
• Branding
• Competitive Analysis
• Account Management
• Marketing Management
• SEO
• Sem
• Small Business
• Serial Entrepreneuer
• Mobile Marketing
• Entrepreneurship