Scott Schaiberger

About Scott Schaiberger

I believe the key to success is communication—translating an organization’s vision…

Experience

1. Senior Manager, Brand Operations Events & Multimedia

   MaineHealth

   Feb 2023 — Present · Portland, ME, US

   I develop the vision, strategy, budget, and operational plan for Brand Operations: Events & Multimedia at MaineHealth. I am accountable for department goals and outcomes. I mentor, oversee, and direct resources and work toward cultivating a culture of engagement, productivity, and creativity.DELIVERED RESULTS: I managed the fully remote 9-person team (5 multimedia designers/managers, 4 event/meeting planners) during transition into the Brand Operations/Marketing & Communications department at the largest healthcare system in Maine. I developed and successfully implemented an all-new business model—including services, operations, financial structure, job titles and descriptions—following an extensive facility/operational unification of this system, which resulted in a comprehensive multiyear rebrand initiated in 2024. Responsible for all multimedia (video, audio, photography, podcasting, instructional trainings/courses) content creation across corporate, medical services lines, philanthropy, academic affairs, pharmaceutical labs, etc, geared toward the public, patients, and employees.~75 projects annually Responsible for all large-scale, system-wide medical education conferences and corporate events geared toward employees, students, patients.~150 projects annually Assess all incoming requests, devise creative solutions, implement production strategies and timelines. Guide and consult on all rebrand visual, style, editorial standards and guidelines; responsible for cohesive applications in partnership with digital/graphic design teams; responsible for systemwide socialization of rebrand guidelines and practices as related to multimedia and event operational spheres. Initiate and lead strategic collaboration with Marketing, Patient Engagement, Communications, Public Affairs teams.

Education

• Bowdoin College

  Bachelor of Arts (BA)

Skills

• Digital Marketing
• Marketing Communications
• Event Planning
• Social Media Marketing
• Content Strategy
• Integrated Marketing
• New Media
• Social Media
• Online Advertising
• Brand Development
• Social Networking
• Copywriting
• Digital Strategy
• Advertising
• Magazines
• Digital Media
• Email Marketing
• Blogging
• Creative Direction
• Web Content