Joe Schaeppi

About Joe Schaeppi

Most teams guess. But now you don\'t need to.Elaris reveals the emotions, motivations, and values behind decisions so your content, products, and ads resonate on purpose, not by accident.What Elaris does:→ Finds real audiences using first-party psychology→ Generates living, science-backed personas in seconds→ Lets you chat with those personas to test ideas, messaging, ads, and products→ Creates content and automatically generates winning ads that matches how your audience thinks and feelsOur track record:150% ↑ installs (IPM)26% ↓ cost per install (CPI)250% ↑ creative win rates76% of experiences built with us are successful (vs. 95% failure rate)Our mission is to give AI emotional intelligence so every interaction feels human, personal, and deeply resonant. Moving technology from being unsustainable to regenerative and human minded.

Experience

1. CEO, Co-founder

   Solsten

   Jan 2018 — Present · Minneapolis, MN, US

   We’re building the OS for human understanding.Solsten’s Psychology API translates real first party audience psychology into an always-on data layer so any AI, brand, or platform can adapt to the person in front of it based on who they really are. Less noise. More resonance.Solsten powers the layer; Elaris puts you in the driver seat: our first app to see, test, and create with psychology full understanding of over audiences in real time.Check it here:

Education

• University of Wisconsin-Madison

  Bachelor of Science - BS, Human Factors Psychology & Anthropology

• Prescott College

  Master of Science, Clinical Psychology, Specialization: Adventure Based Psychotherapy

• Webster Geneva Campus

  Entrepreneurial Management & Cultural Communication

Skills

• User Experience
• Marketing Strategy
• Film Production
• Social Entrepreneurship
• Ethnography
• Adventure Therapy
• Persona
• Cultural Anthropology
• Graphic Design
• Interactive Marketing
• Change Management
• Photo Direction
• Job Design
• Online Marketing
• SEO
• Human Factors
• Qualitative Research
• Behavioural Change
• Neuropsychology
• Information Architecture
• Entrepreneurship
• Behavioral Science
• Creative Direction
• Human-Computer Interaction
• Culture Change
• Sailing
• Sustainability
• Digital Strategy
• Social Media Marketing
• Management
• Visual Perception
• Guiding
• Skiing
• Cognitive Therapy
• Integrated Marketing
• Organizational Behavior
• Neuroperception
• Marketing
• User-Centered Design
• Intercultural Communication