Kevin Schaefer

About Kevin Schaefer

I specialize in building marketing operations infrastructure that drives predictable revenue growth for SaaS and fintech companies—a focus I\'ve developed over 10+ years managing marketing technology stacks and processes.I focus on solving the challenges that keep marketing and sales teams from hitting their numbers: misaligned processes, unreliable data, and inefficient lead management. My approach combines technical expertise with strategic thinking to build sustainable systems that perform at scale.Recent work includes integrating complex platform ecosystems (HubSpot, Salesforce, Pardot, 6sense, Webflow, Qualified) and delivering significant improvements in lead quality, engagement rates, and cost efficiency. I excel in high-growth environments where rapid scaling requires both operational excellence and strategic agility.My strength is identifying strategic opportunities within operational challenges. I leverage automation, process optimization, and cross-functional collaboration across the Go-To-Market organization to capitalize on these opportunities.

Experience

1. Senior Marketing Operations Manager

   Trustly

   May 2022 — Present · Lehi, UT, US

   Built and scaled complete marketing operations function from ground up, establishing data-driven marketing organization through strategic partnerships across the Go-To-Market team to ensure KPI alignment and consistent performance measurement across all revenue-generating activities- Played key role in enterprise-wide GTM transformation by serving as marketing stakeholder for Salesforce CRM implementation, architecting integrated MarTech ecosystem (Pardot, Webflow CMS, 6sense ABM, Qualified) and ensuring seamless cross-functional alignment- Delivered 15-20 hours monthly efficiency gains through strategic Pardot-to-HubSpot migration, implementing advanced lead scoring models and automated routing workflows that eliminated 80% of unqualified leads reaching sales teams- Automated multi-channel lead ingestion workflows (LinkedIn Ads, Events, Webforms) through strategic tool integration, eliminating manual data entry and accelerating sales engagement while consistently exceeding quarterly pipeline generation targets.

Education

• Utah Valley University

  Associate of Science (A.S.), General Studies

  2004 — 2005

• Brigham Young University

  Bachelor of Arts (B.A.), Communications | Broadcast Journalism Emphasis

  2007 — 2010

Skills

• Sports
• Broadcast
• Leadership
• Inbound Marketing
• Avid
• Facebook
• Pardot
• Storytelling
• Customer Service
• Marketing Operations
• Video Editing
• Marketing
• Public Speaking
• Digital Marketing
• Marketing Automation
• Unbounce
• Training
• Video
• Microsoft Office
• Management
• Salesfusion
• Content Marketing
• Legal Technology
• Infopath
• Final Cut Pro
• Broadcast Journalism
• Blogging
• Lead Generation
• Social Media Advertising
• Social Media
• Television
• Camera
• Media Relations
• Pay Per Click (Ppc)
• Sports Writing
• Camera Operating
• Radio
• Google Adwords
• Voice Over
• Writing