Scarlett Craythorne

WORK HISTORY

EDUCATION

ABOUT SCARLETT CRAYTHORNE

As a results-driven marketer at Asahi UK, I bring four years’ experience in the FMCG sector, most recently within the alcohol industry. My background includes working in both global and local teams, as well as gaining professional experience in the Czech Republic. This international exposure has enriched my understanding of varying market trends and consumer behaviours.In my current role I have had the opportunity to work on diverse projects, honing my skills in brand management, trade, innovation, partnerships, and digital marketing. I have fostered strong relationships with stakeholders across the business, using these connections to facilitate cross-functional collaboration. My strong analytical skills have allowed me to decipher market trends and consumer behaviour effectively, thus informing decision-making and driving business growth.Passionate about conceptualising and executing innovative campaigns and NPD launches, I also enjoy driving creative transformations in packaging and brand identities. With an eye for creativity and a strategic mindset, I strive to transform ideas into tangible products and compelling campaigns that resonate with the target audience. My approach is underpinned by data-driven insights, ensuring that each campaign and product launched is positioned for maximum market impact and contributes to business growth.Feel free to reach out to discuss opportunities, or connect!