Scarlett Chang
Senior Global Entertainment & Influencer Marketing Manager @adidas
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WORK HISTORY
Senior Global Entertainment & Influencer Marketing Manager @adidas
Los Angeles, CA, US
Entertainment & Influencer Marketing • Develop and support entertainment marketing strategy and integration within adidas Womens category• Deliver talent for campaign and activations• Manage category budget allocated for entertainment and influencer marketing• Lead product seeding process for Womens category (product initiative launches, process and tracking)• Identify entertainers, influencers and projects/partnerships for Womens category • Manage outreach and negotiations with talent • Support all activation efforts connected to any partner of the category portfolio
EDUCATION
UCLA
Bachelor of Arts, English and History
SKILLS
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