Scarlett Chang
- Role
- Senior Global Entertainment & Influencer Marketing Manager at adidas
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Senior Global Entertainment & Influencer Marketing Manager
Jan 2016 — Present · Los Angeles, CA, US
Entertainment & Influencer Marketing • Develop and support entertainment marketing strategy and integration within adidas Womens category• Deliver talent for campaign and activations• Manage category budget allocated for entertainment and influencer marketing• Lead product seeding process for Womens category (product initiative launches, process and tracking)• Identify entertainers, influencers and projects/partnerships for Womens category • Manage outreach and negotiations with talent • Support all activation efforts connected to any partner of the category portfolio
Education
UCLA
Bachelor of Arts, English and History
2002 — 2006
Skills
- Brand Development
- Press Releases
- Advertising
- Styling
- Event Planning
- Public Relations
- Media Relations
- Editorial
- Copywriting
- Creative Direction
- Apparel
- Fashion
- Publicity
- Social Networking
- Social Media
- Blogging
- Marketing Communications
- Social Media Marketing
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