Scarlett Morando

About Scarlett Morando

I specialize in Google Ads, Facebook Ads, conversion tracking, and web analytics.I\'ve been consulted for, created, managed, and optimized Google Ads and Facebook Ads campaigns for dozens of clients, providing leads and sales for e-commerce stores, event caterers, real estate agents, and small businesses.I approach digital marketing from a data-driven perspective, experimenting and testing to deliver optimal results.My sweet spots are the intersection of process improvement, strategy, and technology. I have successfully delivered many process and profitability improvement projects across multiple business units and departments, and startups. I will analyze your product\'s insight & will create a strong marketing strategy using my analysis. Traffic, conversion, social engagement, along with setting up the tracking!I can set up, manage, and troubleshoot Facebook Pixel, Google Tag Manager, Google Analytics, and other tracking tools to track and attribute new leads and sales, ensuring that my clients get results.Being an entrepreneur myself, I understand what matters most to a business — it’s getting results.I communicate results and keep my clients in the know with regular updates, personalized reports, and interactive dashboards.I can help turn a lousy campaign around, build new campaigns, or improve your current ones.I look forward to meeting you to see if I can help you with your project!What I use:Advertising — Google Ads, Facebook AdsWebsites, Funnels, and Landing Pages — WordPress, Clickfunnels, UnbounceAnalytics — Google Analytics, Segmetrics, Google Tag Manager, Facebook PixelReporting — Google Data Studio, Google SheetsOther Tools — Zapier, Mailchimp, Aweber, Canva, Photoshop

Experience

1. Sales and Marketing Specialist

   Biiview

   Oct 2023 — Present · US

Education

• Coventry University

  Master of Business Administration - MBA, Web Page, Digital/Multimedia and Information Resources Design