Himanshu Mishra

About Himanshu Mishra

I build performance-driven growth systems that connect data, creativity, and technology to deliver measurable business results. My focus is on creating strategies that strengthen customer acquisition, retention, and long-term value while improving marketing efficiency and ROI.Over the past decade, I have led marketing transformations that brought structure, scalability, and accountability to digital ecosystems. I work at the intersection of performance marketing, MarTech, automation, and consumer insight to help brands grow with precision and purpose.My approach combines strategic clarity with experimentation. I believe growth comes from understanding people, simplifying complexity, and turning data into stories that inspire action.

Experience

1. Deputy General Manager Performance & Growth Marketing

   VLCC

   Dec 2024 — Present · Gurugram, IN

   Driving growth marketing, expansion strategies, and P&L management, with a focus on MarTech, Performance Marketing, and Funnel Optimization to maximize customer acquisition, retention, and revenue.• Performance Marketing & ROI Optimization: Leading data-driven paid media campaigns across search, social, and programmatic platforms to enhance conversions and drive efficiency.• MarTech Integration & Automation: Implementing and optimizing advanced automation workflows to improve lead nurturing, customer engagement, and lifetime value.• Funnel Optimization & CRO: Identifying and addressing conversion bottlenecks through A/B testing, behavioral insights, and analytics-driven decision-making.• Growth & Expansion Strategies: Developing and executing customer acquisition and retention strategies to scale revenue and market penetration.• SEO & Organic Growth: Enhancing visibility through structured SEO strategies, ensuring sustainable inbound growth.• Strategic Partnerships & Cross-Functional Alignment: Collaborating with influencers, affiliates, and business teams to integrate digital initiatives with organizational goals.• Market Research & Consumer Insights: Leveraging quantitative and qualitative research to refine brand positioning, communication frameworks, and audience segmentation for performance-led growth.

Education

• Sikkim Manipal Institute of Technology - SMU

  Bachelor of Science - BS, Hospitality Administration/Management

  2006 — 2009

• Kalinga University, Raipur

  Master of Business Administration - MBA, Marketing