Hardik Suneja

About Hardik Suneja

Highlights -• Social Media Marketing(Facebook Ads, LinkedIn Ads, Instagram Ads, Reddit Ads, Twitter Ads, Pinterest Ads, Tik tok Ads, Snapchat Ads, Quora Ads)• Google Ads(Display Ads, Search Ads, Video Ads, Shopping Ads, App Promotion Ads)• Social Media Optimisation (SMO)• Online Reputation Management (ORM)• Lead Generation• Growth Hacking• A/B Testing, CRO, Automation, Quality Assurance• Link Building & Audit• Content Marketing Strategy – (Both Focused and Scattered Content Marketing)| Copy Writing | BloggingMarketing Tools:Ahrefs, Hubspot, Search ads 360, SemRush, Google Analytics, Google Search Console, Google Tag Manager.Technical Skills:• WordPress Website(Domain Name Registration, Web Hosting, Designing and Development)• SEO – On-page & Off-page (Enterprise Level, Local Services, E-commerce)On-page includes- Website Analysis, Keyword Analysis, Content Optimization, Meta Tags Optimization, Header Tags Optimization, XML Site Map Creation, Image Optimization, Linking Optimization(Internal Link, External Link, Broken Link)Off-page includes- Local Business Listing, Search Engine Submissions, Directory Submissions, Article Submissions, Business Classified Submissions, Social Bookmarking, Social Media Promotion ( Create Facebook Fan page, Fb Share etc), Press Release, Blog Creation and Posting, PDF Submissions, Video Submissions, Blog Commenting, Forum Discussion, Creative Sharing, PPT Submission, PDF Sharing.

Experience

1. Senior Executive - Performance Marketing

   Groupm

   Mar 2022 — Present · Gurugram, IN

   Social Media Ads (Facebook & Instagram Ads, LinkedInAds, Twitter Ads, Reddit Ads, TikTok Ads, Pinterest Ads,Snapchat Ads, YouTube Ads.Clients - Qualcomm(10 Cr. monthly budget in 5 countries: US, UK, France, India and Germany)- Essilor(8 Cr. monthly budget in US & Canada markets)- Pirelli(5 Cr. monthly budget in US market)- Unilock(5 Cr. monthly budget in 5 US market regions -Boston, Ohio, New York, Chicago, Ontario and Michigan)- Best Egg(3 Cr. monthly budget in US market)- NCLH(2 Cr. monthly budget in Canada and US markets)Activities - Media planning, Campaign Setup & QA,Audience segmentation, Budget mapping(pacing), campaignoptimisation & restructure, bid strategy, URL validatorimplementation, performance analysis & report/case studies.Campaign Objectives - Awareness(Brand awareness andReach), Consideration(Traffic, engagement, video views,lead generation), Conversion( Conversions, catalog sales)Google Ads (Display Ads, Search Ads, Video Ads, ShoppingAds, App Promotion Ads) for Qualcomm and Essilor clients.Conduct keyword research, ad copy creation, targeting, andbidding optimization to maximize campaign performance.Constantly tested, optimized and analyzed campaigns andprojects based on key KPIs of engagementCompiled reports/case studies for management showingresults (ROI) in PPT, PDF and Excel formats.Ability to increase brand reach, engagement and conversionrate through organic and paid strategiesSupervised a team of 3 subordinates and 2 trainees

Education

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA, Marketing/Marketing Management, General