Santanu Chakraborty

About Santanu Chakraborty

I have 20 years of high-quality content and research experience in financial media, focusing on markets, investing and integrated communications. With a Master\'s in Communications from Utah, I have worked with firms like Bloomberg LP and Dow Jones Inc. In my role, I devised content strategy and coordinated with various teams to drive engagement and build strong relationships with all stakeholders. I have a proven track record of identifying impactful trends, telling exhilarating stories, and brainstorming fresh campaign ideas. I\'m also an organized multi-tasker with strong problem-solving skills and the ability to work well in fast-paced, multicultural environments. I\'m confident in leveraging my understanding of media to highlight brands and products and build relationships with various outlets.

Experience

1. Communications Lead

   Bseindia

   Jan 2023 — Present · Mumbai, IN

   Successfully identified and addressed critical communications opportunities to improve corporate reputation of BSE. Developed and maintained a strategic PR calendar, resulting in enhanced visibility, vibrancy of BSE via well-timed PR opportunities. Provided media engagement advisory to the leadership team, optimizing media interactions & coverage. Demonstrated thought leadership skills by advising key spokespersons on relevant speaking opportunities. Ensured BSE\'s readiness for crisis communications, expertly managing media crises. Effectively delivered media services to BSE group cos enhancing media presence, reputation. Defined and targeted the most relevant media professionals, ensuring optimal media outreach and coverage for BSE. Established and managed strong relationships with media professionals, fostering positive media interactions and coverage. Successfully organized relationship-building bridge meetings with key journalists and editors, bolstering BSE\'s media presence. Expertly managed media events, including press conferences and briefings, disseminating crucial information to the public and media. Skillfully addressed adverse media queries, effectively mitigating any negative impact on BSE\'s reputation. Conducted one-time media orientation for key spokespersons, equipping them with effective media communication skills. Provided valuable content support for all PR materials, including press releases, media responses, and quotes, ensuring consistent and impactful messaging. Created strategic social content boosting presence, offering social influencer advisory Successfully reported on a weekly basis, providing timely updates on ongoing PR activities and progress. Regularly submitted comprehensive monthly reports, providing a detailed overview of all PR efforts and their impact on the stock exchange\'s visibility, vibrancy, and market capitalization. Assessed effectiveness of PR via quarterly reviews; maximized results via data-driven inputs

Education

• University of Calcutta

  Bachelor of Arts, English, Journalism,

  1996 — 1999

• Indian Institute of Mass Communication

  Post Graduate Diploma in Broadcasting, Media

• University of Utah

  Masters, Communication, Digital Communication, Technology and Culture

• Nava Nalanda

  School, Maths, English, Sciences, History

  1986 — 1994