Safiya Valverde
Brand & Marketing Strategist for Impact-focused Brands
- Role
- Marketing & Events Manager at The Social District
- Location
- Manhattan Beach, CA, US
- LinkedIn followers
- 500 followers
About Safiya Valverde
With a decade of experience in marketing, communication, and event production, I am…
Experience
Marketing & Events Manager
Aug 2021 — Present · Los Angeles, CA, US
Reporting to executive director, managing all marketing efforts for community events in LA’s 52-block sports and entertainment district including L.A. LIVE, STAPLES Center, etc. Overseeing event budgets, expense reports, and all vendor invoicingManaging team calendar, coordinating meetings, and file organization on Dropbox and GSuiteManaging organization’s social media channels including Instagram, Facebook, and TwitterProducing content calendar and writing copy for weekly email newslettersCapturing video content for Reels and edited short form content for Instagram, increasing reach by 338%Overseeing social media and email marketing campaigns to support fundraising effortsOptimizing organization’s website and increasing visitor traffic by 174% over a 6 month periodProject managing team of graphic designers and overseeing design process of print marketing collateral
Education
Santa Clara University
Bachelor of Arts (BA), Communication with emphasis in Digital Filmmaking
2011 — 2014
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