Samantha Borgstrom
Senior Account Manager, Creative Digital Strategy @KARLA OTTO
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WORK HISTORY
Senior Account Manager, Creative Digital Strategy @KARLA OTTO
New York, NY, US
Day-to-day management of clients and projects. Original creative ideation and direction backed by strategic research: content creation, experiential events, influencer strategy, organic gifting, and social media. Liase with PR teams to ensure client success with 360 communications roadmaps. Influencer relations including: casting, creative briefing, contracts, and campaign management. Manage and mentor junior team members.
EDUCATION
University of Massachusetts Amherst
Bachelor of Business Administration - BBA, Marketing
ABOUT SAMANTHA BORGSTROM
Your go-to creative for all things clean beauty, fashion, lifestyle + wellness. https://samanthaborgstrom.com
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