Sarah Bidnick
Exec Leader, Consumer Tech | CMO @ Ten Percent Happier
- Role
- Chief Marketing Officer at Happier Meditation
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Sarah Bidnick
Entrepreneurially minded consumer tech exec with 15+ years of experience leading global teams, from launch to over $250MM in annual sales. I build and scale programs in high growth environments to maximize enterprise value, providing leadership and org design across brand and product strategy, user acquisition, analytics, CRM, search, communications, editorial and creative. Focus- Mobile user acquisition & attribution - App & web engagement & retention - CRM strategy & performance - A/B testing & optimization - Segmentation & customer personalization - Mobile commerce strategies - Global branding & go-to market strategy - Multi-regional strategy, leadership, org design & management - Cross platform media planning - the intersection of web & app in the user journey - Content / press / earned media
Experience
Chief Marketing Officer
Oct 2021 — Present
Ten Percent Happier is a wellness platform and leader in mindfulness with an award-winning app, podcasts, books and more.
Education
KU Leuven
European Economics, Economic Aspects of European Integration, Flemish Art & European Culture
2000 — 2000
University of Scranton
Bachelor of Science in Finance, Minor in Operations & Information Management
1997 — 2001
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