Shanee Ben-Zur

About Shanee Ben-Zur

I am an AI-native full-stack CMO and GTM strategist helping B2B founders build GTM strategies and narratives that create brand awareness, generate revenue, customer loyalty, and ultimately garner venture investment at premium multiples. Currently working with B2B AI and SaaS tech companies on:* AI adoption within marketing * pricing and packaging strategy * product positioning and messaging * Brand architecture * customer engagement and expansion strategy * Demand Generation * Org structure and recruiting * Board narratives (quarterly decks, strategic narratives)* Fundraising decks (investor-ready narratives and proof points) Over the last 15+ years, I’ve scaled revenue from $10M to $1B+ ARR as a marketing executive at Crunchbase, Dropbox, Salesforce, and NVIDIA. Some call me a full-stack marketer, others a unicorn fCMO, because- I excel at execution as well as high level strategy - I worked in brand as well as demand - I understand product led growth as well as sales led - I am a player and a coach - I am both extremely logical/analytical and a creative maven My approach is scrappy, speedy, strategic, and outcome oriented. Exactly what early stage companies need to validate hypotheses and unlock growth. My expertise spans the full marketing stack. I started agency-side working in PR and crisis comms, then moved into Social Media (first SM leader ever at NVIDIA, Dropbox, and early-stage builder for PlayStation), then moved into content and brand marketing, and ultimately into performance, demand generation and product led growth, before stitching all the skills together to become a 3x CMO. I\'m looking forward to helping you and your startup find your voice in the market. Visit: shaneegtm.com to learn more. You can message me here or at shanee at shanee gtm dot come on you know what it is.

Experience

1. Fractional Chief Marketing Officer

   Lumio

   Sep 2025 — Present

   Lumio is a legal AI company that helps amlaw 100 partners become selling pros.• Collaborated with co-founders to establish Lumio\'s positioning, messaging, pricing, and packaging strategies. • Defined target audience and developed detailed personas to enhance marketing effectiveness. • Identified and implemented go-to-market strategies to drive engagement with amlaw 100 partners.• defined and designed new category for Lumio to win

Education

• UC San Diego

  Bachelor of Science - BS, Econometrics

Skills

• Corporate Marketing
• Social Media Marketing
• Content Marketing
• Public Relations
• Online Marketing
• Digital Marketing
• Facebook
• Blogging
• Social Media Measurement
• Content Strategy
• Social Networking
• Analytics
• Marketing
• Strategy
• Start-Ups
• Public Speaking
• Speaking Engagements
• Corporate Communications
• Online Advertising
• Youtube
• Community Management
• Strategic Partnerships
• Salesforce.com
• Google Analytics
• Marketing Communications
• B2b
• Lead Generation
• Web Analytics
• Internal Communications
• Digital Strategy
• Social Media
• Social Media Strategist
• Twitter
• Copywriting
• Brand Awareness
• Social Media Monitoring
• Enterprise 2.0
• B2b Marketing
• Data Analysis
• Conference Speaking