Sally Behringer

About Sally Behringer

I have more than 25 years of public relations, public affairs and journalism experience, including working as a television news anchor, reporter and producer; media relations expert on the staff of a U.S. Senator in Washington, D.C. and work for a wide variety of clients through communications agencies. I have an extensive background in agribusiness communications and have worked with clients in the agricultural chemical, animal health, seed, biotechnology, equipment and association segments. In addition, I have served the National FFA Organization as a communications consultant and media training specialist. Currently I work with a wide variety of clients in the areas of agricultural business, agricultural policy and issues management. I can provide expertise and assistance in a wide variety of marketing communications areas including strategic planning and implementation, writing, trade show marketing, media relations, writing, social media strategy and monitoring, content creation, communications training and crisis planning and management.

Experience

1. Marketing Communications Lead

   Advanced Agrilytics

   Jul 2024 — Present · Indianapolis, IN, US

   I lead the company\'s content marketing strategy development and implementation, oversee the company\'s content platforms such as website, blog content, social media, etc. I\'m helping develop the company\'s overall marketing communications strategy, with my particular focus being content creation and management, public and media relations, message development and internal communications.

Education

• University of Missouri-Columbia

  Bachelors of Journalism, Broadcast Journalism

• University of Missouri-Columbia

  Bachelors, Journalism - Broadcasting

  1982 — 1987

Skills

• Leadership
• Social Media
• Trade Show Marketing
• Crisis Management
• Strategic Communications
• Corporate Communications
• Communications Training
• Publicity
• Direct Marketing
• Crisis Communications
• Message Development
• New Business Development
• Newsletters
• Internal Communications
• Integrated Marketing
• Advertising
• Crm
• Social Media Marketing
• B2b
• Strategic Planning
• Marketing
• Event Management
• Brand Development
• Press Releases
• Digital Marketing
• Marketing Strategy
• Event Planning
• Strategy
• Email Marketing
• Broadcast
• Communication Training
• Public Relations
• Media Relations
• Radio
• Copywriting
• Media Planning
• Public Speaking
• Marketing Communications
• Trade Shows
• Online Advertising