Saptarshi Basu
Growth Lead, India @Emma – The Sleep Company
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WORK HISTORY
Growth Lead, India @Emma – The Sleep Company
Gurugram, IN
EDUCATION
Symbiosis Centre For Management and Human Resource Development
Master of Business Administration - MBA, Marketing
Manipal Institute of Technology
B.E, Printing Technology
The Army Public School
High School (Senior Secondary), Science
ABOUT SAPTARSHI BASU
At Emma - The Sleep Company, I lead the expansion and optimization of the customer base across India. My core competencies include new business development, process improvement, growth hacking and performance marketing, which I leverage to create and execute data-driven growth strategies for the company.In my previous roles at Whirlpool Corporation, I managed the P&L for pan-India sales across 850+ partners, implemented market mix and GTM strategies for all upcoming products and contracts, and designed and implemented omnichannel marketing campaigns. I also contributed to the development of customer engagement channels, the standardization of contact centre operations, and the in-housing of key customer excellence processes. I am passionate about delivering exceptional customer experiences, driving innovation and efficiency, and collaborating with diverse teams to achieve shared goals. I believe I can bring valuable insights, perspectives, and skills to the organization and support its vision and mission.
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