Saptarshi Basu
Driving Strategic Growth and Innovation @ Emma – The Sleep Company
- Role
- Growth Lead, India at Emma – The Sleep Company
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Saptarshi Basu
At Emma - The Sleep Company, I lead the expansion and optimization of the customer base across India. My core competencies include new business development, process improvement, growth hacking and performance marketing, which I leverage to create and execute data-driven growth strategies for the company.In my previous roles at Whirlpool Corporation, I managed the P&L for pan-India sales across 850+ partners, implemented market mix and GTM strategies for all upcoming products and contracts, and designed and implemented omnichannel marketing campaigns. I also contributed to the development of customer engagement channels, the standardization of contact centre operations, and the in-housing of key customer excellence processes. I am passionate about delivering exceptional customer experiences, driving innovation and efficiency, and collaborating with diverse teams to achieve shared goals. I believe I can bring valuable insights, perspectives, and skills to the organization and support its vision and mission.
Experience
Growth Lead, India
Dec 2023 — Present · Gurugram, IN
Education
Symbiosis Centre For Management and Human Resource Development
Master of Business Administration - MBA, Marketing
2018 — 2020
Manipal Institute of Technology
B.E, Printing Technology
2010 — 2014
The Army Public School
High School (Senior Secondary), Science
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