Steve Bartholomew
Vice President Group Director at Digitas North America
- Role
- Vice President, Group Director at Digitas North America
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Steve Bartholomew
Digital Marketing Leader | Strategic Thinker | Data-Driven InnovatorAs a seasoned digital marketing executive, I bring a wealth of experience in driving impactful marketing strategies that elevate brand presence and achieve business goals. My career has evolved from a hands-on Paid Search expert to a leader overseeing comprehensive digital marketing investments. I have a strong foundation in direct response and brand awareness advertising across diverse verticals, including CPG, insurance, pharma, non-profit and others, leveraging data-driven optimizations and strategic insights to exceed client expectations consistently.
Experience
Vice President, Group Director
Jul 2024 — Present · New York, NY, US
As Vice President, Group Director of Digital Investment at Digitas, I spearhead the strategic oversight and execution of our digital media investments, encompassing search, social, and programmatic channels. In my role, I ensure that these investments not only drive performance but also align seamlessly with overarching strategies and eCommerce initiatives.I lead a talented team dedicated to optimizing digital media spend, maximizing ROI, and achieving key business objectives for our primary client—a leading CPG brand specializing in OTC medication. My focus is on harnessing data-driven insights to refine our approach, enhance campaign effectiveness, and deliver measurable results.By integrating digital investment strategies with broader marketing goals, I strive to elevate our client’s market presence and foster impactful, innovative solutions in a dynamic digital landscape.
Education
Roger Williams University
Bachelor of Science (BS), Marketing
Harvard Business School Online
Digital Marketing Strategy, Marketing
Skills
- Advertising
- Microsoft Office
- Sem
- Social Networking
- Microsoft Word
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Digital Media
- Google Analytics
- Account Management
- Spanish-Speaking
- Marketing
- Google Adwords
- Online Marketing
- Social Media
- Google Docs
- Ppc
- Online Advertising
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