Samantha Barth

Product Marketing leader with extensive SaaS background

Role
Head of Product Marketing for Builders Business at Procore Technologies
Location
Seattle, WA, US
LinkedIn followers
500 followers

About Samantha Barth

Seasoned Technology Professional focused on SaaS Product Marketing. Deep experience and expertise in launching products, executing events, and developing compelling product visual content. Prior experience includes Recruiting, HR, and Project/Program Management work with a heavy focus on talent and service delivery systems.

Experience

  1. Head of Product Marketing for Builders Business

    Procore Technologies

    Mar 2026 — Present · US

    Lead product marketing team in execution of launches, content creation, campaign and marketing support, and development & execution of GTM strategies for the $800K+ Builders business segment.

Education

  • University of Wisconsin-Eau Claire

    BBA, Business Admin, HR Management

    1996 — 1998

Skills

  • Recruiting
  • Sales
  • Leadership
  • Talent Acquisition
  • Management
  • Metrics
  • Hris Database Management
  • HR Consulting
  • Talent Management
  • Product Management
  • Sales Process
  • Hris
  • Human Resources Information Systems (Hris)
  • Human Resources
  • Integration
  • Training
  • Project Management
  • Strategic Planning
  • Change Management
  • Applicant Tracking Systems
  • Business Strategy
  • Onboarding
  • Personnel Management
  • Saas
  • Consulting
  • Employee Engagement
  • Strategy
  • Succession Planning
  • Sales Operations
  • Enterprise Software
  • Taleo
  • Software as a Service (Saas)
  • Temporary Placement
  • Performance Management
  • Business Process

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Samantha Barth — Head of Product Marketing for Builders Business at Procore Technologies in Seattle, WA, US | Unifers