Shelley Bainter

About Shelley Bainter

Experienced b-to-b marketer of high tech products, services and SaaS. Experience in high-tech start-up, agency and large matrix-organized high tech companies. Skills and experience include:• Product marketing• Digital marketing and website creation• Demand generation• Content marketing• Content and collateral development• SEM and SEO• Lead generation and nurturing• Marketing automation and email marketing• Events planning and management

Experience

1. Director Corporate Marketing

   ServiceTrade

   Oct 2023 — Present

   In my first eight years with ServiceTrade, I scraped the surface of several marketing disciplines, never going too deep in any one area even though I have always had my favorite (and least favorite) types of work. Now that the team has grown and become more specialized, I have a role that is ideally suited to my experience with the company, its customers, the markets we serve, and the work I most love to do with the people I most love to work with. I lead a small team in directing branding, telling stories of successful ServiceTrade contractors, and spending time with fire and mechanical contractors at trade conferences and events, including our own Digital Wrap Conference which I have managed since it began in 2016.

Education

• Western Illinois University

  BS, Meteorology, Math

Skills

• Brand Development
• Product Marketing
• Public Relations
• Basic Html
• Corporate Communications
• Product Management
• Online Marketing
• Email Marketing
• Direct Marketing
• Web Marketing Strategy
• Marketing
• Demand Generation
• Campaign Management
• Digital Marketing
• Marketing Automation
• Strategy
• Social Media
• Web Analytics
• Integrated Marketing
• Digital Strategy
• Advertising
• Lead Generation
• Creative Direction