Xiangyu Say

Head of Video (Benarnews) @Radio Free Asia

Washington, DC, US

Developed and executed video strategies that transformed video content into the leading driver of audience engagement for our brand, achieving a 900% growth in organic YouTube views and a 2700% increase in subscribers.Directed production team to create the award-winning documentary “Papua’s Tribal Democracy,” earning a Silver Telly Award (2024) for outstanding storytelling in General Policy & Legislation. Built a high-performing video production team from scratch, sourcing and hiring top talent from the countries we cover. Currently manage a team of video producers and freelancers across six countries, overseeing all aspects of production from content development to post-production.Guided my team to develop stories aligned with editorial priorities, in technical video production, writing scripts, and video editing. Streamlined video production workflows, implementing efficient processes that enhanced collaboration across teams, improved content delivery speed, and ensured seamless production from pre- to post-production.Led new and creative initiatives to increase video output and boost audience engagement on Facebook, Instagram, and YouTube, based on data-driven insights and analytics.