Sayori Mukherjee

Visual Design Specialist @BITE: Building Impact Through Eaters

IL, US

Food for Climate League (FCL)| Aquatic FoodsAs a Visual Design Specialist, I collaborate with researchers to transform complex, data-heavy research into clear, actionable insights for stakeholders. My focus is on using information design principles to streamline content, ensuring clarity, coherence, and usability across reports, toolkits, websites, and presentations.Content Strategy & RefinementContent Optimization: Review and edit data-heavy content, identifying redundancies to enhance readability and user engagement.Information Design: Implement structured frameworks to improve narrative flow, emphasizing information hierarchy for research decks and reports.Collaborative Editing: Communicate with researchers to clarify content, negotiate revisions, and secure final approvals from leadership.Conceptualization & DesignDesign Development: Craft visually aligned design concepts, from mood boards to final deliverables, ensuring visuals reinforce the core message.Information Hierarchy: Organize content to emphasize critical insights, balancing functional clarity with visual appeal.Content Flow: Structure content progression, enhancing user experience through clear organization.Brand Development & Visual CommunicationBrand Strategy: Leading branding-based initiatives for FCL and Aquatic Foods, advancing user-centered design strategies in collaboration with the Strategic Communications Lead.Branded Assets: Design annual reports, promotional content, and stakeholder resources that align with organizational narratives.Digital Platforms: Develop cohesive visual language for social media and digital platforms, ensuring consistency and impact.Website Design & User EngagementWebsite Refresh: FCL website refresh to improve user experience, in collaboration with the Strategic Communications Lead.Landing Pages: Build and optimize landing pages for Aquatic Foods, driving audience engagement with new resources.