Sayonika M.

About Sayonika M.

I’m a strategic, results-driven marketing leader with 12+ years expertise in life sciences and biotech, focused on building impactful go-to-market strategies, product positioning, and customer engagement initiatives. With a background spanning global conference strategy, scientific storytelling, and field enablement, I bring a unique ability to translate complex genomic technologies into clear, actionable narratives for both technical and commercial audiences.Over the past 7 years, I’ve led cross-functional programs that have elevated product visibility, driven demand, and empowered commercial teams across diverse markets. I’ve managed strategic marketing efforts for NGS and precision medicine applications, developed global campaigns, supported new product introductions, and driven customer-centric initiatives in highly matrixed environments.I’m energized by building from ambiguity, aligning stakeholders, and unlocking market opportunities — whether through launching new solutions, shaping messaging frameworks, or driving visibility at scientific conferences. I’m currently exploring senior roles in product marketing, field marketing, or strategic market development that allow me to scale impact across cutting-edge innovation in genomics, diagnostics, and precision health.Core SkillsGo-to-Market Strategy · Product Marketing · Scientific Storytelling · Genomics Marketing · Conference & Event Strategy · Customer Engagement · Strategic Positioning · Messaging & Value Proposition · Product Launch Planning · Segment Marketing · Market Development · Sales Enablement · Cross-Functional Collaboration · Campaign Planning & Execution · Voice of Customer (VoC) · Field Team Support · NGS & Precision Medicine · Competitive Analysis · Stakeholder Alignment · Digital Marketing · Lead Generation · KOL Engagement · Marketing Strategy · TAM/SAM Analysis · Email Marketing & CRM · Marketing Metrics & KPIs · Marketing Automation Tools (e.g, Salesforce, HubSpot, Marketo)

Experience

1. Sr Staff Regional Business Partner Strategy & Marketing

   Illumina

   Sep 2025 — Present · San Diego, CA, US

Education

• The Johns Hopkins University

  Master's degree, Chemical and Biomolecular Engineering

  2015

• Clark Magnet High School

  HS Diploma

  2007 — 2011

• Harvard Business School Online

  Other / CORe Credential of Readiness in Business, Business/Managerial Economics

  2019 — 2019

• UCLA

  Bachelor of Science (B.S.), Bioengineering

  2011 — 2015

• Smartly Institute

  Fundamentals of Business , Accounting and Business/Management

  2018 — 2019

• Quantic School of Business and Technology

  Master of Business Administration - MBA

  2020 — 2021