Sayo Martin
Chief Marketing Officer | Global Growth, GTM & Organizational Transformation
- Role
- Chief Marketing Officer at Catalyst Inc
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Sayo Martin
I’m a senior marketing and strategy leader who helps complex, global organizations grow and evolve when the stakes are high. I tend to step in when the business needs more than incremental improvement — when growth slows, markets shift, or legacy systems start holding teams back. In those moments, marketing can’t sit on the sidelines. It has to be tightly connected to revenue, product, and enterprise strategy.I’ve rebuilt marketing organizations to support commercial performance — aligning closely with sales, sharpening go-to-market execution, modernizing how teams operate, and strengthening brand authority in competitive markets. Increasingly, that includes building AI-enabled teams and workflows that improve speed, insight, and operating leverage — without losing creativity.My focus isn’t just visibility; it’s measurable impact on pipeline, market expansion, and long-term growth. I work closely with CEOs, executive teams, and boards to bring clarity to positioning, strengthen cross-functional alignment, and build global teams that can operate with focus alongside experimentation; discipline combined with curiosity. What energizes me most is leading through change — simplifying complexity, challenging outdated assumptions, and building marketing organizations that truly move the business, and the customers we serve, forward.
Experience
Chief Marketing Officer
Jan 2025 — Present
Lead global marketing strategy for a multi-revenue-stream organization serving enterprise clients across regions. Responsible for transforming marketing into a unified, revenue-aligned growth engine across research & insights, convenings / events, on-demand solutions and services.Focused on strengthening go-to-market clarity, improving pipeline contribution, and modernizing how marketing operates — including more disciplined performance tracking and AI-enabled workflows.
Education
Strathclyde Business School
Master of Business Administration - MBA
New York University
Bachelor of Science - BS, Communication and Media Studies
San José State University
Master of Fine Arts - MFA
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