Saya Sklaver
Senior Director, Media and Multiplatform Planning & Strategy at NBCUniversal
- Role
- Senior Director, Media and Multiplatform Strategy at NBCUniversal
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Saya Sklaver
With over fifteen years of experience working in the marketing and advertising industry…
Experience
Senior Director, Media and Multiplatform Strategy
Jul 2025 — Present
Lead multi-network marketing campaigns spanning national television, streaming platforms, and top-tier sports programming across NBC, Sports, and Peacock.Oversee end-to-end strategy and execution for linear and paid media campaigns tied to high-profile launches and marquee sports events, including the Olympics, Sunday Night Football, College Football, NASCAR, Premier League, and PGA TOUR.Collaborate closely with research, consumer engagement, and external partners to align business objectives and deliver impactful, data-driven marketing plans. Analyze campaign performance to drive continuous optimization and strategic decision-making.Manage and mentor a high-performing team, ensuring delivery of best-in-class campaigns that support brand growth and audience engagement. Remain at the forefront of industry trends and innovations to help keep NBCUniversal ahead in an evolving media landscape.
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