Sayantee C.
Senior Executive at Assembly Global | Expert in Digital Marketing ( AMAZON, WALMART, CRITEO, DSP) | KIIT School of Management | B-Tech (Computer Science)
- Role
- Senior Executive Retail Media at Assembly Global
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sayantee C.
WHAT I DO: 1. Develop and manage digital marketing campaigns 2. Optimize content…
Experience
Senior Executive Retail Media
Mar 2025 — Present · Bangalore Urban, IN
Driving growth and efficiency for Amazon retail media campaigns through strategic planning, execution, and optimization across Sponsored Ads and DSP.2. End-to-end management of Amazon Sponsored Ads (SP, SB, SD) and DSP campaigns to achieve ROAS, CTR, and ACOS targets.3. Analyzing performance data to uncover insights and opportunities, leading to data-driven optimizations.4.Executing keyword research, bid strategies, and audience targeting to improve visibility and conversions.5. Ensuring retail readiness of ASINs and resolving Buy Box, inventory, and content-related issues.6. Monitoring budget pacing and ensuring timely reporting across weekly, monthly, and quarterly cycles.7. Identifying trends, seasonal opportunities, and growth levers across product categories and marketplaces.8. Supporting cross-functional collaboration with media agencies, Amazon account teams, and internal stakeholders.
Education
Academy of Technology
B-tech, Computer Engineering
2008 — 2012
Indian Institute of Social Welfare and Business Management
PGDM in Media Management, Digital Marketing and social media
2019 — 2020
KIIT School of Management (KSOM), Bhubaneswar
Master of Business Administration (MBA), marketing and operations
2013 — 2015
Skills
- Market Research
- Microsoft Word
- Java
- Powerpoint
- Microsoft Excel
- Leadership
- Management
- Analytical Skills
- Social Media Marketing
- Microsoft Powerpoint
- English
- Html
- Customer Service
- Strategy
- Marketing
- Business Development
- Research
- Digital Marketing
- C
- Online Marketing
- Strategic Planning
- Marketing Strategy
- Business Strategy
- C++
- Business Analysis
- Project Management
- Microsoft Office
- Sales
- Training
- New Business Development
- Social Media
- Public Speaking
- Customer Relationship Management (Crm)
- Competitive Analysis
- Start-Ups
- Crm
- Teamwork
- Team Management
- Analysis
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