Sayantan Mukherjee
15+ Digital Marketing | B2B Analytics Consultant | Helping Brands Drive Business Organically | Paid Promotions
- Role
- Search Engine Optimization Manager at mjunction services ltd
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Sayantan Mukherjee
As a Digital Marketing & B2B Analytics Consultant at mjunction, I leverage 15+ years of experience to help the company solidify its position as India\'s most trusted B2B e-marketplace.At mjunction — a joint venture between Tata Steel and SAIL — I focus on driving growth through:Organic strategies: Building mjunction’s thought-leadership and brand equity in the digital ecosystem through content, SEO, and community-building.Data-driven analytics: Translating marketplace insights (auction trends, buyer/seller behavior, platform usage) into actionable recommendations that boost GMV and engagement.Performance marketing: Planning and executing targeted paid campaigns (across search, social, and display) to acquire and activate corporate buyers and suppliers.My role aligns deeply with mjunction’s mission of bringing transparency, efficiency, and innovation to B2B commerce. By combining my digital marketing expertise with mjunction’s powerful e-auction, e-procurement, and e-selling platforms, I help scale our ecosystem, strengthen user trust, and drive sustainable business outcomes.
Experience
Search Engine Optimization Manager
Aug 2024 — Present · Kolkata, IN
Dynamic B2B Marketing Manager with expertise in crafting targeted marketing strategies that accelerate growth and optimize lead generation. Skilled in account-based marketing (ABM), sales alignment, and data-driven insights to create impactful campaigns that resonate with key decision-makers.
Education
Saroj Mohan Institute of Technology
Diploma in Computer Science, Computer Science & Technology
2002 — 2005
Guru Nanak Institute of Technology , Kolkata
Bachelor of Technology (B.Tech.), Computer Software Engineering
2005 — 2008
Skills
- Pay Per Click (Ppc)
- Javascript
- Web Development
- Google Analytics
- C++
- SEO
- Smo
- Interbase
- Search Analysis
- Html, C, C++, Core Java
- Ppc
- Wordpress
- Organic Search
- Social Media Optimization (Smo)
- Css
- Networking
- Web Marketing
- Landing Page Optimization
- Blog Marketing
- Content Writing
- Google Webmaster Tools
- Sem
- Social Bookmarking
- Google Adwords
- Online Marketing
- Web 2.0
- Html
- E-Commerce
- Search Engine Optimization (SEO)
- Keyword Research
- SEO Copywriting
- Link Building
- Website Promotion
- Search Engine Submission
- Web Analytics
- Blogging
- Search Engine Marketing (Sem)
- Google Website Optimizer
- Digital Marketing
- Php
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