Sayantan Roy

About Sayantan Roy

Currently serving as Lead - Marketing at EY, I bring nearly three years of experience within the organization, contributing to impactful marketing strategies and campaigns. My expertise in AI, Cloud, Cybersecurity, Data Analytics, SAP, Microsoft, ServiceNow allows me to support data-driven decision-making and enhance marketing initiatives. With a strong focus on collaboration and results, I strive to empower teams and drive organizational success through innovative and analytical approaches. My commitment to leveraging cutting-edge tools aligns with my mission to deliver value and measurable outcomes in competitive environments.

Experience

1. Assistant Director - Product Marketing

   EY

   Sep 2022 — Present · Bengaluru, IN

   Currently driving brand and marketing initiatives for EY’s Global Consulting service line with a focus on technology transformation (AI, Cloud, Cybersecurity, Data Analytics, SAP, Microsoft, ServiceNow)Key Accomplishments: • Generated ~52 million impressions and ~173 million reach per campaign; increased user acquisition by 10% YoY; improved customer retention by 8% via reward program• Delivered B2B marketing campaigns spotlighting EY’s distinctive position in technology consulting, enhancing global brand presence across AI, Cloud, Cybersecurity, Data Analytics, SAP, Microsoft, and ServiceNow.• Partnered with business leadership and SMEs to create impactful thought leadership, case studies, and market-facing assets that drove visibility and credibility in transformation consulting.• Supported execution of global and regional consulting events, strengthening EY’s profile among top clients and industry influencers.• Collaborated with PR and social media teams to secure media coverage and amplify the visibility of EY’s consulting leaders.• Developed integrated content across digital, paid media, and ey.com platforms, driving client engagement and lead generation.• Built cross-functional relationships to align campaigns across service lines, ensuring consistency in EY’s global brand and messaging.• Identifying and understanding trends in the market and aligning them with EY’s services to aid in content identification and curation to win the in the marketplace • Contribute and support the content leads to streamline the existing knowledge base, develop, and maintain the tactical and strategic plan of action for leveraging the organization’s internal knowledge and define processes for the ongoing maintenance of the content database

Education

• Indian Institute of Management, Lucknow

  Product Management, Product Management and Product Marketing

• Institute of Engineering and Management, WB University of Technology

  Master of Business Administration - MBA, Marketing

  2008 — 2010

• Dinabandhu Andrews Inst. of Tech. and Mgmt

  Bachelor of Business Administration - BBA, Marketing

  2004 — 2007

Skills

• Sas Programming
• Sql
• Data Analysis
• Data Mining
• Sas
• Microsoft Excel
• Management
• Logistic Regression
• Risk Management
• Team Management
• Business Intelligence
• Analytics
• Business Analysis
• Time Series Analysis
• Business Analytics
• Marketing Strategy