Sayantan Dutta

About Sayantan Dutta

I am a SME at Amazon Advertising Business. I have 5 years of experience in Performance Marketing, Branding and Client Servicing. High proficiency in optimizing and executing PPC ads and Display advertising. Proven track record of reversing business partner pain points. Experience in working with tools, systems and technology to execute and analyze marketing campaigns.I am customer obsessive, a team player and an enthusiastic go-getter.

Experience

1. Ad Ops Sme

   Amazon

   Dec 2023 — Present · Bengaluru, IN

   Responsibilities include:· Maintain the highest standards around campaign fulfillment· Manage platform queue success ensuring campaigns are accurate and within SLA· Execute campaigns by trafficking ads to Amazon\'s owned and operated companies: Amazon.com, IMDb, kindle, FireTV, etc.· Assign ad creatives within ad servers using third party ad trackers· Activate ads in the ad server after assigning the appropriate creative· Communicate ad campaign status to key global partners· Provide support and coverage to other advertising teams· Provide screenshots confirming ad creative functionality and accuracy by assigning to test pages· Complete ad server and campaign audits using checklists to ensure accuracy and completeness of campaigns· Provide, verify 3rd party reporting· Take on ad-hoc projects to improve processes and maintain ad serving capabilities.

Education

• Amity University, Greater Noida Campus

  Masters in Travel and Tourism Management , Tourism and Travel Services Management

  2018 — 2020

• Adarsh Mahavidyalaya, Siliguri

  Bachelors in Tourism Studies , Travel and Tourism

  2015 — 2018