Sayantan Dana
B2B SaaS Marketing || Demand Generation || Marketing Strategy
- Role
- Senior Marketing Manager at Evergent Technologies Inc
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Sayantan Dana
Results-driven Strategic Marketing Consultant with a proven track record of developing and executing data-driven marketing strategies that drive business growth and ROI. Skilled in crafting comprehensive marketing campaigns, conducting market research, and leveraging digital analytics to optimize performance across channels. Expert in brand positioning, customer journey mapping, and competitive analysis with demonstrated success in increasing market share and customer engagement for both B2B and B2C organizations.Core competencies include the development of marketing strategy, digital transformation, customer segmentation, and automation. Consistently deliver measurable results through innovative solutions and cross-functional team leadership. Passionate about translating complex data into actionable insights and creating scalable marketing frameworks that align with business objectives.Recognized for successfully reducing customer acquisition costs by 35%, and implementing marketing technologies that increased operational efficiency by 40%. Committed to staying current with emerging marketing trends and technologies while maintaining a strategic focus on delivering exceptional value to clients and stakeholders.
Experience
Senior Marketing Manager
Mar 2024 — Present · IN
Event Marketing- Responsible for generating new account meetings for the Sales Director leveraging emails, and LinkedIn outbound campaigns. Hit 100%+ quota since joining the team.Website Assets- Responsible for ideating & wireframing new campaign landing pages, and event pages along with conversion rate optimization across existing pages.Email Automation- Created a 1st level of automation in Hubspot for all the form submissions across the website, which led to 15+ Demo calls.SMM- Responsible for managing the social presence with the help of a Social Media Calendar. Increased 1.5K+ organic followers within 6 months of joiningPodcast- Started a Podcast Show with the CEO targeting prospects, and partners as a guest. Managed to get brands like IBM, Microsoft, MediaKind, and others in the show.Performance Marketing- Launched LinkedIn Ads, and Facebook Ads for experimentation in the Vertical SaaS. Reached 202K Impression,1.7K clicks with a spend of only $1600 on LinkedIn
Education
Indian Institute of Management, Kozhikode
Master of Business Administration - MBA
Kalinga Institute of Industrial Technology, Bhubaneswar
Bachelor of Technology, Electrical and Electronics Engineering
2014 — 2018
Skills
- Web Development
- Technical Support
- Business Analysis
- R
- Wordpress
- Data Analysis
- Php
- Business English
- Data Structures
- Hadoop
- C
- Asp.net
- Search Engine Optimization (SEO)
- Microsoft Excel
- Web Design
- Customer Service
- Microsoft Office
- Javascript
- Mongodb
- Business Development
- Digital Marketing
- Java
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