Sayani Sengupta
Making IT Work for You | Solution Marketer@ManageEngine, Zoho Corp.
- Role
- Solution Marketer at Zoho
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Sayani Sengupta
The Journey From an IT Engineer to a B2B Marketer!While exploring different campus interviews during my graduation days at Guru Nanak Institute of Technology, In 2021, I got a chance to become a part of the Marketing summer internship with the Fortune 500 SaaS company, HighRadius, completely changed my career trajectory. What started as curiosity about B2B sales and marketing quickly turned into a passion for understanding markets, buyer behavior, and product storytelling. From being a summer intern to earning a paid extension and eventually a pre-placement offer, I grew into a Product Marketing role where I worked on SEO-driven content strategies, quarterly content calendars, campaign themes across ToFu, MoFu, and BoFu funnels, landing pages, ad copies, and performance analysis using tools like SEMrush and Google Analytics. I learned how to translate complex treasury products into value-driven narratives that supported sales and demand generation. After HighRadius, I stepped into a Content Marketing Manager role, owning end-to-end content strategy, editing, distribution, and performance optimization while collaborating closely with cross-functional teams. Today, as a Solution Marketer at ManageEngine, Zoho Corp, I align messaging across multiple products to create cohesive, solution-driven campaigns by crafting solution narratives, driving web content production, enabling sales with targeted collateral, and translating complex tech capabilities into clear, compelling stories for B2B audiences.And the journey continues….
Experience
Solution Marketer
Aug 2024 — Present · Chennai, IN
Education
Guru Nanak Institute of Technology , Kolkata
Bachelor's degree, Information Technology
2018 — 2022
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