Sayani Kundu
Brand & Retention @The Ayurveda Experience || Sales@Nestlé ||XIMB ’23||Ramjas ’21, Delhi University||
- Role
- Brand Manager - the Ayurveda Experience Platform at Transformative Ventures
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sayani Kundu
Sayani is a Marketing professional with experience in Retention and Brand Management for D2C E-commerce domain. She has a background in marketing and statistics, skilled in strategic thinking and data analysis. Passionate about communications and creative writing, she excels in crafting engaging content and delivering impactful communication strategies. Adept at combining analytical insights with creative instincts to develop innovative campaigns, captivate audiences, and drive measurable outcomes. She excels as a persuasive communicator, utilizing consultative selling techniques to uncover opportunities, address objections, and establish rapport. As a team-oriented individual with self-motivation and leadership abilities, she eagerly embraces new concepts and employs innovative ideas to drive results.
Experience
Brand Manager - the Ayurveda Experience Platform
May 2025 — Present · Gurugram, IN
Driving strategic brand growth for http://theayurvedaexperience.com/ through initiatives like targeted couponing, sampling programs (Free SKU to Full Size), and Try-Before-You-Buy (Mini to Full Size) experiences, supported by traffic-driving levers-Leading rebranding efforts through development of a detailed brand book with creative and platform teams, structured A/B testing with media-buying team and homepage analytics to inform and implement sitewide changes across global teams and geographies-Executing monthly exclusive activations - including offer-led campaigns, branded promotions and new product launches - focused on engaging newly acquired customers and boosting retention-Owning high-impact platform projects aimed at improving conversion rates (CVR) through innovative Product Detail Page (PDP) strategies and experimentation-Managing end-to-end execution of global award submissions (e.g, Allure, Pure Beauty UK), enhancing the brand\'s industry recognition and thought leadership.
Education
Delhi University
Bachelor of Science - BS, Statistics
2018 — 2021
Xavier Institute of Management(XIM Bhubaneswar)
Master of Business Administration - MBA- Business Management
2021 — 2023
K.E. Carmel School, Amtala
High School, PCMB
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