Sayani Chanda
Digital Planning Manager @dentsu
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WORK HISTORY
Digital Planning Manager @dentsu
London, GB
Own end‑to‑end media planning and audience strategy for Lionsgate, Santander, Premier Foods, Vodafone and Kelloggs - tailoring plans across diverse sectors ensuring each campaign reflects distinct audience behaviours and viewing/purchasing motivations.Develop and deliver annual digital roadmaps and testing frameworks identifying new opportunities across platforms, formats and partners.Lead media partner mix strategy, balancing performance, reach and innovation while driving incremental value through partner diversification.Amazon lead for Lionsgate: build and manage annual advertising agreements, shaping joint investment strategies and acting as primary point of contact across planning, negotiations and delivery.Drove consistent YOY growth in media spend across my client patch and increased Lionsgate’s agency commission.Oversee print planning strategy across key UK publishers for Lionsgate, Premier Foods and Santander.Manage forecasting, budget phasing and investment tracking, ensuring delivery against client KPIs and agency commercial targets.Trusted senior advisor to clients, regularly presenting strategy, insights and performance recommendations.Line manage and mentor two Display Assistants, supporting capability building and career development.
EDUCATION
London College of Fashion, University of the Arts London
Bachelor's degree, Marketing
Loughborough University London
Master of Science - MS, Digital Marketing
London College of Fashion, University of the Arts London
Foundation degree
University of the Arts London
Diploma in Professional studies, Marketing
ABOUT SAYANI CHANDA
If content is the king, then content marketing is the queen’ This quote always stuck with me and increasingly made more sense as I gained experience in the industry. The concept of storytelling through brand stories has piqued my interest in social media marketing as it highlights the importance of content marketing in making strategic decisions. The technological knowledge I have gained from my work experiences combined with my degree in Marketing boosts my competitiveness and employability in the industry. Working for small and medium sized companies has not only equipped me in having a hands-on approach but also allowed me to realise where my passion truly lies i.e, combining digital marketing with marketing strategy. The majority of my knowledge of digital marketing comes from my work experience hence the prospect of pursuing it as a degree and learning about this subject from an academic perspective is very exciting. I am currently pursuing an MSc in Digital Marketing to step out of my comfort zone and learn aspects of digital marketing I have been hesitant to explore like Data Science and Information Technology.
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