Sayan G.
Product Marketing | Product Commercialization & Growth | Go-to-Market Strategy | Positioning & Messaging | Demand Generation | B2B, ABM Campaigns | Sales Enablement | CEO Office
- Role
- Product Specialist at Micro2
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sayan G.
Product marketing and growth professional with 3+ years\' experience in GTM, product…
Experience
Product Specialist
Jan 2024 — Present · London, GB
Co-founded by ex-Google UK/IE AdTech & Marketing Execs (5-9 yrs @Google; AdWords EU rollout; ex-performance marketers, product marketing, client/agency partners). Spun out to launch new ventureClients: 2x Sovereign Wealth Fund, Fortune 500 OEM, Fortune Financial Services, 2x FTSE 100 retail, FTSE 250 bank, Legal 500, Top10 UAE bank, brokerage, RE investment firm, insurance, fintech, multi-asset class investment/asset mgmt firms, Top 3 UAE property developer, UK PropTech, GCC Fire Safety OEM (market leader), large EU maritime/port op, maritime tech, naval manufacturing/systems, Michelin Star restaurant group, Forbes Top10 luxury hotel chain, Sunday Times Best 100 hotel, G20 government, Top5 UK BPO/BPS, international media outlet, major US sports league, Premier League club–Go-To-Market planning/execution, demand generation, messaging frameworks, integrated media planning, marketing effectiveness, market sizing, audience segmentation/sizing, A/B tests, campaign performance optimisationAcquisition efficiency, multi-/omni-channel GTM, ABM campaigns, B2B lead genPartner/sales enablement: business case studies, competitive decks, technical pitch decks, battle cards, objection handling guides, pricing/ROI calculators, stakeholder-ready specs, user stories, training materialsSolutions for fintechs, FTSE100/F500 banks, PE, VC, SWF, UK & GCC govs; engaged technical/non-technical audiences; storytelling product narratives; translated customer insights/strategies into actionable briefs; led workshops/demos/training for senior stakeholdersUK Gov marcomms, market research & digital transformation contracts; framework agreements (3–5 yrs, £200m+ spend) along with Accenture Song, Deloitte, Ogilvy, Wavemaker for ATL, BTL, TTL, programmatic, MarSci, AdTech, MarTech contractsRep for UK Central Gov; market engagement, ITTs £1M+; successful RFPs: £25B+ AUM fund, FTSE100, F500 bank, Legal500. Represented @ 30+ EMEA industry events; introduced solutions to C-Suite
Education
University of Leeds
MSc, International Marketing Management
Mittal School of Business, India
BSc (Hons), Economics
Indian Institute of Technology, Madras
Data Science
2020 — 2021
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