Sayan Das

About Sayan Das

India e-commerce is still a 0→1 and 1→10 problem—not a steady-state business.I build and scale businesses in that environment.Over 12+ years, I’ve led category and platform-level charters across Flipkart, Amazon, and leading consumer brands—owning P&L, driving multi-functional teams, and solving for growth with clear unit economics.My focus: building scalable, profitable engines in spaces where demand is fragmented, supply is unstructured, and traditional playbooks fail.Impact delivered:• Cr GMV built on Shopsy (0 → scale)• ₹2,250 Cr GMV scaled on Flipkart Minutes• Categories grown to Cr scale with sustained CM improvement• 0→1 category creation, 1→10 scale-up, and structural profitability fixesWhat I bring:• End-to-end business ownership (P&L, pricing, selection, supply, CX)• Strong cross-functional leadership across product, supply, marketing, and analytics• Ability to translate ambiguous problems into scalable execution frameworks• Bias for action with a metrics-first approach to decision makingCurrently: Associate Director – Shopsy Hardlines, Flipkart

Experience

1. Associate Director Shopsy Mobiles, Large Appliances & Electronics

   Flipkart

   Jan 2026 — Present

   Driving Tier-3/4 customer acquisition for Flipkart via Shopsy MLE as the primary growth engine∙ Building an offline retailer-led distribution model to convert offline demand into online GMV∙ Unlocking zero-cost growth through brand-funded marketing with no incremental platform spend∙ Improving platform-level LTV:CAC to drive sustainable GMV expansion through repeat purchase and cross-category sell

Education

• SYMBIOSIS INTERNATIONAL UNIVERSITY

  Master of Business Administration (M.B.A.)

  2012 — 2014

Skills

• Branding
• Research
• Marketing
• Marketing Communications
• Advertising
• Management
• Market Research
• Social Media Marketing
• Spss
• Customer Service
• Teamwork
• Team Management
• SEO
• Business Analysis
• Strategy
• English
• Project Management
• Data Analysis
• Analysis
• Btl
• Social Media
• Microsoft Powerpoint
• Leadership
• Business Development
• Marketing Management
• Microsoft Office
• Sales
• Business Strategy
• Competitive Analysis
• Microsoft Word
• Atl
• New Business Development
• Marketing Strategy
• Crm
• Powerpoint
• Microsoft Excel
• Fmcg